Now, read between the lines.
The market has shifted and we don’t know for how long. Now is the time to sharpen up. Your pricing should be perfect for right now, not the two-month projection. Your onsite presentation should be flawless and the homes should look immaculate. The sales team should be an elite strike force, well-trained and armed with all the tools and knowledge to make a sale. And, finally, you are probably going to have to start putting more emphasis on marketing again to nudge some additional traffic your direction.
Don’t panic! The market is fine. Inventory is still low and it will be for a bit. Interest rates are going to climb a bit. Prices need to be reset a bit. Just hold on to your…horses. It’s going to be OK.