Paul - No Time for Chicken Littles

Read this. Now, read between the lines. The market has shifted and we don’t know for how long.  Now is the time to sharpen up. Your pricing should be perfect for right now, not the two-month projection. Your onsite presentation should...
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Liv - You Have a Great Personality

No, that’s not a passive-aggressive comment about your new haircut. Today, I thought I would add to what Ray and La’Cee started last week with their sales tools/techniques sections by focusing on identifying personality types. Understanding personality types is key...
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Ray - Ah, the Good Ol' Days

With so many great online sales tools floating around out there these days, it’s easy to forget about the time-tested sales methods. Whether it’s having great signs, or making an actual phone call (God forbid), certain sales techniques never go...
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La’Cee - Box Me In (Just This Once)

Have you ever spent time onsite selling in an old, busted, smelly, funktified trailer masking as a “pre-sale information sales center”? I have. I was locked out of one once, too, which I don’t recommend. Perhaps the days of these depressing...
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Paul - Far from Balanced

I think the headline is having some fun with me here, but whatever. I’ll allow it. We’re a little late, but it’s better than never.  And, we’ve attached the chart this time, so we’re super excited. Everything’s coming up Milhouse....
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Paul - An Unremarkable Shift

Before we start, and sticking with our quote of the week, here’s a little extra for you faithful readers in honor of the Pearl Jam Home Shows. I heard they played for over three hours last night. Great track. Great album....
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Ray - Have the Drive to Drive?

Zillow and HERE Technologies have released a very interesting analysis aimed to track down the best home and rent values when compared against the commute to downtown Seattle. It’s a slick tool to help answer one of the biggest issues...
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Paul - 9021-Oh Damn!

Crack open that piggy bank, cash out your Bitcoin investments and sell-off your vintage action figures. Have I got a deal for you! How about a 157-acre lot on a mountain high above Beverly Hills? Build your very own 1.5...
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Liv - So Much Drama...

Keeping with our California theme today, it looks like the living legend, Snoop Dogg, has run into some issues with his recent mansion remodel. The Doggfather is currently suing his contractor for not paying subs and living up to their...
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Ray - Let's be smart about this

The new Amazon/Lennar Connected Home is now open to tour near Atlanta. As people become more and more used to having Alexa in their life, even while “she” is maniacally laughing unprovoked, it was only a matter of time before...
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La’Cee - La Maison du Robot

The world’s first residents of a 3D printed home are moving in. Project Yhnova in France spared no effort in showing off what this technology has to offer, particularly with the curved walls everywhere and the impressive build time. The...
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Paul - Buzzwords Are A Buzzin'

I haven’t commented on the monthly NWMLS press release in a while, but this is a good month to get back into the routine. Click here to see the most recent report and view the data at the bottom. I’ve...
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La’Cee – Tariff-ied

Maybe the headline is a touch overdramatic, but it was too hard to resist. In case you haven’t heard, construction material prices have been sky-high and rising for some time now. Just for an example, according to the NAHB and...
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Paul - The Oooo's and Ahhh's

With the 4thof July upon us why not get a little festive? La’Cee’s already handled the heady stuff, so here are some random thoughts to share around the grill. The current American flag was designed by a high school kid...
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Paul - GOOOOOAAAAAAALLLL!!!

Lots to talk about in recent days, but seriously, how awesome/stupid is Space Force? Bike-shares were a big hit at the Fremont Solstice Parade (trust me, don’t Google it), but most importantly…WORLD CUP!!! Not only is the greatest game ever...
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Paul - Bubble Bobble?

CoreLogic has recently released its findings from an analysis of 100 of the country’s top real estate markets to determine which areas are either “undervalued”, “at value” or “overvalued”. By comparing how income growth aligns with rising home prices, this...
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